Your website had ONE job...
Move the right people to the bottom of your funnel.
But here's the problem — one thousand visitors see the exact same pages, regardless of whether they're technical founders, budget-conscious buyers, or sustainability-focused decision-makers.
That's not personalization. That's hoping for conversion magic.
Imagine instead a website that adapts to each visitor's mental state the moment they arrive.
Pages that unfold relevant content when people declare what matters to them—no tracking, no cookies, no surveillance.
Just conversations that create the conditions for magic to happen consistently, with every visitor who matters.
Recent Articles
Redeeming the web from boring experiences
TractStack is a new species of web 2.0 making it possible for millions of websites to adapt to each visitor instead of showing everyone the same thing. It’s an adaptive website builder that creates fast, beautiful, SEO-ready, and accessible websites that respond intelligently to user behavior!
A somewhat exaggerated social history of the modern web
A battle rages over the loins of the web. And after two decades of wild evolution, we're finally ready to tell the story of how Web 2.0 grew up - and glimpsed its destiny. This is that story!
Build better funnels with Tract Stack
TractStack is a new species of web 2.0 making it possible for millions of websites to adapt to each visitor instead of showing everyone the same thing. It’s an adaptive website builder that creates fast, beautiful, SEO-ready, and accessible websites that respond intelligently to user behavior. No coding required.
Magic folds | The future of personalization
TractStack is a new species of web 2.0 making it possible for millions of websites to adapt to each visitor instead of showing everyone the same thing. It’s an adaptive website builder that creates fast, beautiful, SEO-ready, and accessible websites that respond intelligently to user behavior. It's the future of personalization and web storytelling.
Redeeming the web from boring experiences
TractStack is a new species of web 2.0 making it possible for millions of websites to adapt to each visitor instead of showing everyone the same thing. It’s an adaptive website builder that creates fast, beautiful, SEO-ready, and accessible websites that respond intelligently to user behavior!
A somewhat exaggerated social history of the modern web
A battle rages over the loins of the web. And after two decades of wild evolution, we're finally ready to tell the story of how Web 2.0 grew up - and glimpsed its destiny. This is that story!
Build better funnels with Tract Stack
TractStack is a new species of web 2.0 making it possible for millions of websites to adapt to each visitor instead of showing everyone the same thing. It’s an adaptive website builder that creates fast, beautiful, SEO-ready, and accessible websites that respond intelligently to user behavior. No coding required.
Magic folds | The future of personalization
TractStack is a new species of web 2.0 making it possible for millions of websites to adapt to each visitor instead of showing everyone the same thing. It’s an adaptive website builder that creates fast, beautiful, SEO-ready, and accessible websites that respond intelligently to user behavior. It's the future of personalization and web storytelling.